Only giving out the software is not enough; you need to build the environment & ecosystem around it.
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A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, fo the same reason that a drawing should have no unnecessary lins and a machine no unnecessary parts – Mr. William Strunk
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People buy on emotions, then justify it with logic – Zig Ziglar
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Customer will tell you about their PROBLEMS (if you ask them right questions), but they won’t be able to (always) give you the (innovative) SOLUTIONS. Customers problems can be looked as needs (gaps to be filled) and ‘Need is mother of invention’. Customers may know what they want but they dont know what they need.
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Customers are too busy to help you in developing a solution for their problem or even talk about it. They have leared to live with it. Attention is currency these days and there are ample attractive choises to pay attention to (most of them are less painful and inviting). Until and unless you are not hitting the right cord, people wont pay attention. People will pay attention only to get pleasure or reduce pain.
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Be willing to fail for long time.
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We don’t act what we say, we don’t say what we think, we don’t think what we feel.
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Innovation is ‘Thinking out of the box’. Thinking out of the box is looking at the same thing from ‘drastically’ different angle. Abstration of situation/problem will help you to think out of the box.
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You have to be in the game to win the game.
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All what you need is: Ability to conceptualize, Ability to convince and courage to execute.
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You don’t need a big idea for your name. You just need a name for your big idea.